Automating And Simplifying Workflows

Authors

  • Richard W Kroon Society of Motion Picture and Television Engineers (SMPTE), International Stereoscopic Union (ISU), and the Advanced Imaging Society (AIS)
  • Francois Modarresse

Keywords:

Automation, MAM, Digital Assets, Workflows, Cloud Technologies, Media Applications, VOD / OTT, Metadata, Content Identification, Digital Distribution, Operations, Operational Efficiency, Cost Saving, Unique ID, DOI, ISO, Digital Object Identifier

Abstract

Any broadcast organization that remains static runs the risk of being overtaken by newer, more agile alternatives. To remain competitive, broadcasters must constantly work to increase process velocity, accuracy, and flexibility. These goals cannot be reached without reducing time to market, manual touch-points, and associated labor costs. A major hurdle on this road to efficiency is the absence of a universal method to identify content, resulting in unnecessary manual workflows and time- and resource-consuming communications with third parties for the production, processing, and exchange of content. Root causes for these impracticalities include problems with work identification during acquisition, reconciliation, and de-duplication of assets obtained from multiple sources; placing high demands on limited resources; and causing delays or reducing content capacity. A necessary element to solve this problem is the use of globally unique and persistent works identification. As such, it will open the door to quasi-instantaneous, metadata based, machine-to-machine processes. A well-designed ID will include content and video service identifiers. Its architecture will also allow the embedding of other IDs such as pre-existing, in-house, local, application-specific, third-party, or content-rich commercial identifiers. Whether for feature films, episodic series, or even sports, significant benefits can be found by leveraging a unique ID recognized throughout the workflow and by all partners from content origination to processing, enrichment, storage, distribution, measurement, and attribution. In this paper, we explain the desired structure of identifiers plus their positive impact on workflows and speed. Finally, use case examples will demonstrate real-world applications.

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Author Biographies

Richard W Kroon, Society of Motion Picture and Television Engineers (SMPTE), International Stereoscopic Union (ISU), and the Advanced Imaging Society (AIS)

Richard W. Kroon is the Director of Engineering for the Entertainment Identifier Registry Association (EIDR). He has worked on numerous film and video projects over the past 35 years in front of and behind the camera, gaining experience as a writer, director, and producer. Mr. Kroon has spent the last 20 years focused on the business side of the media and entertainment industry, including senior positions with the Motion Picture Association of America (MPAA), Technicolor Digital Content Distribution, MovieLabs, and Southbay Motion Picture Technologies. In addition to being an award-winning videographer, he is the author of numerous technical papers and several books, including A/V A to Z and 3D A-to-Z. Mr. Kroon is a member of the Society of Motion Picture and Television Engineers (SMPTE), International Stereoscopic Union (ISU), and the Advanced Imaging Society (AIS). Mr. Kroon is a Certified Project Management Professional (PMP) and PRINCE2 Registered Practitioner. He holds a BS from the University of Southern California (USC), an MBA from Auburn University, an MA in Media and Communications Psychology from Touro University Worldwide (TUW), and post-graduate certificates in Film, Television, and Multimedia from UCLA Extension’s Entertainment Studies program.

Francois Modarresse

François has over 30 years of experience in broadcast and media technologies, playing key roles in the launch of HDTV and H264. He currently runs international business development for EIDR, a consortium of the major Hollywood Studios, many of the largest TV Networks and streaming companies. Before EIDR, François served many clients spearheading innovation in the broadcast production and metadata worlds. Prior to that, he led product marketing at Dolby, productizing major innovations such as Dolby Mobile, Atmos and Vision.

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Published

2019-05-15

How to Cite

Kroon, R. W., & Modarresse, F. (2019). Automating And Simplifying Workflows. SET INTERNATIONAL JOURNAL OF BROADCAST ENGINEERING, 4, 7. Retrieved from https://revistas.set.org.br/ijbe/article/view/148

Issue

Section

Metadata systems and management