Globo’s Ultimate Operational Challenge: a creative full based workflow editing in cloud

Abstract

In 2022, the famous and epic soap opera “Chocolate com Pimenta” in Brazil became a good surprise for TV Globo: the post-production chain accomplished a simple, productive and economical workflow. A full cloud based, remote and collaborative editing produced the entertainment content in an innovative way. Globo, a free-to-air television network, saw in this path an excellent opportunity to thrive technologically and to offer spectators a unique experience. Globo’s objective was to provide highlights of the soap opera through Globo Play, an online video on demand platform, and by Open TV. Having the team in charge located at Post Production Center of Estúdios Globo, the material was edited collaboratively in HD (XDCAM codec) directly connected to cloud. The process was successfully achieved and has helped to maintain Globo into the future of technological innovations.  And besides, the business model of this unique approach it was very attractive for Globo, solving the market need for a cloud-native solution, notably when the Post Production Center deals with big files and assets routinely, enabling the increase of the content production to a next level (cost benefit). Globo interprets this initiative not as a mere technological advance, but also as a step taken toward a more concrete operational level. Through all the effortful work, Globo, its customers and everybody involved in this project could come together to cheer and look forward for an efficient and a brand new future.