Personalized and Seamless Ad-Insertion using the TV 3.0 Audio System

Authors

  • Adrian Murtaza Fraunhofer Institute for Integrated Circuits IIS

Keywords:

SBTVD, TV 3.0, MPEG-H Audio, Immersive Audio, Accessibility, Personalized Ad-Insertion, ATSC 3.0, Audio Coding, Broadcast, Broadband, Immersive Sound, Next Generation Audio, Object‐based broadcasting, Personalized Sound, Streaming, Seamless bit-rate adaptation

Abstract

Abstract In Brazil, a major technological upgrade of the digital TV system is under way. The standardization of the next generation Digital TV system called TV 3.0 is currently carried out in partnership between the Brazilian Ministry of Communications and the Brazilian Digital Terrestrial TV System (SBTVD) Forum. The MPEG-H Audio system has been selected as audio codec for TV 3.0 broadcast and streaming applications after a careful evaluation of its advanced capabilities by an independent test laboratory. MPEG-H Audio enhances the consumer experience with immersive sound, advanced interactivity and accessibility options, and it brings new optimizations for efficient streaming, seamless bitrate adaptation and personalized ad-insertion use cases.

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Published

2025-01-31

How to Cite

Murtaza, A. (2025). Personalized and Seamless Ad-Insertion using the TV 3.0 Audio System. SET INTERNATIONAL JOURNAL OF BROADCAST ENGINEERING, 10(1). Retrieved from https://revistas.set.org.br/ijbe/article/view/279

Issue

Vol. 10 (2024)

Section

Advanced audio technology and processing

License

Copyright (c) 2025 SET INTERNATIONAL JOURNAL OF BROADCAST ENGINEERING

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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