AppEduTV 3.0: Educational Application for Public Broadcasters in the Context of TV 3.0

Abstract

This paper presents the design, development, and evaluation of AppEduTV3.0, an educational application designed for public broadcasters within the Brazilian TV 3.0 ecosystem. Grounded in the application-oriented architecture of TV 3.0, it uses interactive templates that allow broadcasters to integrate educational quizzes and multimedia content into their programming. The proposed solution supports three operational scenarios: connected households, non-connected households, and connected classrooms. It combines broadcast and broadband delivery, multisensory devices, and second-screen integration. The development process included both the prototyping of the application and the production of a customized TV program aligned with its interactive functionalities. The results highlight challenges and opportunities for integrating audiovisual production with software development in the context of TV 3.0. AppEduTV3.0 can serve as a reusable template for broadcasters, fostering interactive and personalized learning experiences. The study also identifies technical and organizational challenges that must be addressed for public broadcasters to fully exploit the capabilities of TV 3.0 in educational contexts.