University Television Stations in Brazil

Typology, Operational Challenges, and Prospects for TV 3.0

Authors

  • Li-Chang Sousa
  • Carlos de Salles Soares Neto Universidade Federal do Maranhão
  • Luciana Rodrigues Rocha Universidade Federal do Maranhão
  • Miguel Bruno Alves Chaves

Keywords:

University Television Stations, Application-oriented TV, TV 3.0, Public Communication

Abstract

The article analyzes the challenges and prospects faced by Brazilian university television stations (TVUs) in the transition to TV 3.0, which introduces an ecosystem based on interactive applications and integration between broadcasting and broadband. The study combined a documentary analysis of the ABTU database, questionnaires, interviews with managers from three TVUs in São Luís (MA), and a review of content available on the YouTube channels of broadcasting stations. The data enabled the classification of five operational distribution models and four content profiles among the 29 stations operating over-the-air. The results reveal significant institutional and editorial heterogeneity, limited infrastructure, and low integration between production, engineering, and management. The case studies of three Maranhão-based stations illustrate varying levels of technological maturity and emphasize the need for public policies to support the technical and institutional consolidation of TVUs during the implementation of the next generation of digital television in Brazil.

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Author Biographies

Carlos de Salles Soares Neto, Universidade Federal do Maranhão

Associate Professor in the Department of Computer Science and permanent faculty member of the Graduate Program in Computing at the Federal University of Maranhão

Luciana Rodrigues Rocha, Universidade Federal do Maranhão

Journalist, staff member at TV UFMA, and graduate student in the Professional Master's Program in Communication at the Federal University of Maranhão.

 

Miguel Bruno Alves Chaves

Broadcast professional, contributor at TV UFMA, and graduate student in the Professional Master's Program in Communication at the Federal University of Maranhão.

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Published

2025-12-27

How to Cite

Sousa, L.-C., Soares Neto, C. de S., Rocha, L. R. ., & Chaves, M. B. A. . (2025). University Television Stations in Brazil: Typology, Operational Challenges, and Prospects for TV 3.0. SET INTERNATIONAL JOURNAL OF BROADCAST ENGINEERING, 11. Retrieved from https://revistas.set.org.br/ijbe/article/view/321

Issue

Vol. 11 (2025)

Section

Interactive Technology for broadcast

License

Copyright (c) 2025 SET INTERNATIONAL JOURNAL OF BROADCAST ENGINEERING

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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