TV 3.0 Audience Measurement Management

Architecture, Lifecycle, and APIs

Authors

  • Marcelo Moreno
  • Eduardo Barrére Federal University of Juiz de Fora (UFJF)

Keywords:

Audience Measurement, Broadcast Technology, Data collection, Software Architecture

Abstract

TV 3.0 AMM represents a comprehensive, regulation-aligned, and technically robust audience measurement solution. It supports both declarative and procedural control models, accommodates flexible delivery strategies, and ensures that all data collection is traceable, verifiable, and appropriately scoped. Compared to our previous presentation at this congress, which introduced the initial design rationale and conceptual framework, the present work delivers the complete specification, including the finalized state machine, report schema, digital trust infrastructure, and API specs, thereby advancing the proposal from theoretical blueprint to deployable standard.

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Published

2025-12-27

How to Cite

Moreno, M., & Barrére, E. (2025). TV 3.0 Audience Measurement Management: Architecture, Lifecycle, and APIs. SET INTERNATIONAL JOURNAL OF BROADCAST ENGINEERING, 11. Retrieved from https://revistas.set.org.br/ijbe/article/view/318

Issue

Vol. 11 (2025)

Section

Interactive Technology for broadcast

License

Copyright (c) 2025 SET INTERNATIONAL JOURNAL OF BROADCAST ENGINEERING

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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