TV 3.0 Audience Measurement Management

Architecture, Lifecycle, and APIs

Autores

  • Marcelo Moreno
  • Eduardo Barrére Federal University of Juiz de Fora (UFJF)

Palavras-chave:

Audience Measurement, Broadcast Technology, Data collection, Software Architecture

Resumo

TV 3.0 AMM represents a comprehensive, regulation-aligned, and technically robust audience measurement solution. It supports both declarative and procedural control models, accommodates flexible delivery strategies, and ensures that all data collection is traceable, verifiable, and appropriately scoped. Compared to our previous presentation at this congress, which introduced the initial design rationale and conceptual framework, the present work delivers the complete specification, including the finalized state machine, report schema, digital trust infrastructure, and API specs, thereby advancing the proposal from theoretical blueprint to deployable standard.

Downloads

Não há dados estatísticos.

Downloads

Publicado

2025-12-27

Como Citar

Moreno, M., & Barrére, E. (2025). TV 3.0 Audience Measurement Management: Architecture, Lifecycle, and APIs. SET INTERNATIONAL JOURNAL OF BROADCAST ENGINEERING, 11. Recuperado de https://revistas.set.org.br/ijbe/article/view/318

Edição

v. 11 (2025)

Seção

Interactive Technology for broadcast

Licença

Copyright (c) 2025 SET INTERNATIONAL JOURNAL OF BROADCAST ENGINEERING

Creative Commons License

Este trabalho está licenciado sob uma licença Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Copyright Transfer Agreement – Cover Letter
The Copyright Transfer Agreement – Cover Letter must be submitted together with the article.
The Corresponding Author must, on behalf of all co-authors, complete all the required information, check the boxes, print=, SIGN and scan the (signed) document.
The Copyright Transfer Agreement – cover Letter must also be forwarded in PDF format. Template available at:

download template