An index to measure the engagement of Globoplay users – Globo’s OTT Platform

Resumo

Engagement is a very abstract and very important metric to measure the evolution of the product and understand the users. In this study, we will show how, through data science techniques our team has created an index of engagement, what we call IEN, for our users base crossing data and providing different weights for playtime, diversity of watched programs and frequency of use. And from this index, we generate segments of users. We will also show how we create interventions for these user segments, allowing you to use more complex business rules in the product.