TV 3.0 Audience Measurement Management

Architecture, Lifecycle, and APIs

Autores/as

  • Marcelo Moreno
  • Eduardo Barrére Federal University of Juiz de Fora (UFJF)

Palabras clave:

Audience Measurement, Broadcast Technology, Data collection, Software Architecture

Resumen

TV 3.0 AMM represents a comprehensive, regulation-aligned, and technically robust audience measurement solution. It supports both declarative and procedural control models, accommodates flexible delivery strategies, and ensures that all data collection is traceable, verifiable, and appropriately scoped. Compared to our previous presentation at this congress, which introduced the initial design rationale and conceptual framework, the present work delivers the complete specification, including the finalized state machine, report schema, digital trust infrastructure, and API specs, thereby advancing the proposal from theoretical blueprint to deployable standard.

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Publicado

2025-12-27

Cómo citar

Moreno, M., & Barrére, E. (2025). TV 3.0 Audience Measurement Management: Architecture, Lifecycle, and APIs. SET INTERNATIONAL JOURNAL OF BROADCAST ENGINEERING, 11. Recuperado a partir de https://revistas.set.org.br/ijbe/article/view/318

Número

Vol. 11 (2025)

Sección

Interactive Technology for broadcast

Licencia

Derechos de autor 2025 SET INTERNATIONAL JOURNAL OF BROADCAST ENGINEERING

Creative Commons License

Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-SinDerivadas 4.0.

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